concept:
A Be True take-over of the 2nd Floor cube at Nike Town London as part of Nike's continued support of LGBTQ+ and a celebration of Pride. To showcase the launch of a new product range under the Be True banner and to provide workshop space for members to customise tshirts and to be educated on Nike Be True.
method:
We worked alongside the design team at Hotel Creative to produce and install this stunning retail area in the 2nd floor cube at Nike Town London. We constructed display plinths and a workshop area which were wrapped in iridescent vinyl on site. Our lighting team really got their teeth stuck in to this one (and loved every minute!) creating large neon logos and trainers which were hung around the perimeter of the cube.
materials:
sheet materials, glass, iridescent vinyl, acrylic.
lighting:
Neon and LED
